THE WHOLE THING, UNDER ONE ROOF.
Beauty Unleashed is Sainsbury's annual event for its beauty community. This was the third one, and Sainsbury's asked us to look after the creative and the content from start to finish.
That meant developing the event brand, managing the content, designing the presentations, coaching the presenters and producing the video. Then turning up on site and running the show.
Sixty seconds of the day, on the right.
BEFORE THE DOORS OPENED.
Everything starts with the message. What does Sainsbury's need this room to leave knowing, and feeling? Once that was clear, the event brand gave the day a look people recognised from the first screen to the last.
Then the content. We managed it as one body of work rather than a pile of separate decks, designed the presentations to support each speaker rather than compete with them, and worked with the presenters on how to land their material on stage. The video was made for the room it was shown in.
One team across all of it, so nothing had to be explained twice and nothing fell between the gaps.
EVENT BRAND AND PRESENTATION DESIGN
Event brand. One look, everywhere it needed to be.
Presentation design. Built for the story, not the bullet points.
Video content. Made for the room, then made to travel.
CONTENT MANAGEMENT AND PRESENTER COACHING
Content management. Every session, one joined-up plan.
Presenter coaching. Helping each speaker land it on stage.
Session content that said what it needed to and stopped.
STAGE MANAGEMENT AND SHOW CALLING
Stage management. Every speaker where they should be, when they should be.
Show calling. Every cue, from first rehearsal to final award.
A room that never saw the join.
SHOW CALLING ON THE DAY.
Once the doors open, the job changes. Our stage management and show calling team ran every cue, every speaker and every session, from the first rehearsal right through to the final award. Presenters knew exactly when they were on and what was coming next.
The result was a vibrant, high-energy day that informed, inspired and celebrated the Sainsbury's beauty community. Which is the whole point. The message landed, and people felt it.
TELL US WHAT YOU'RE MAKING.
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